Free
$0per month
90 million / month included
Powered by Prebid Server
AdView Bridge — Server-Side Header Bidding, Simplified
Built on Prebid Server, deeply integrated with the Xchange dashboard. SDK users enable with one click.
What is AdView Bridge?
Understanding server-side header bidding and how Bridge transforms your monetization
01
What is Server-Side Header Bidding?
Traditional header bidding runs auction requests on the client side (browser/app), adding load to the page/application. Server-Side Header Bidding moves the auction process to the server, reducing client-side load and improving ad loading speed and user experience.
Client-Side
Heavy Load
VS
Server-Side
Light & Fast
02
AdView Bridge vs Client-Side Comparison
| Dimension | Client-Side | AdView Bridge (Server-Side) |
|---|---|---|
| Auction Execution | Client-side (App/Browser) | Server-side (AdView Infrastructure) |
| Client Performance Impact | High (multiple SDKs/requests) | Low (single SDK request) |
| Ad Loading Speed | Slower | Faster |
| Max Bidders | Limited by client performance | Unlimited (server-side scaling) |
| Integration Complexity | Each bidder requires separate integration | Zero extra integration (server-managed) |
| User Experience | Potential impact | Virtually no impact |
03
Bridge's Role in the Ecosystem
Bridge is the Auction Orchestration Layer, not another SSP. When an SDK request enters Bridge, Xchange and other Prebid Bidders compete in parallel at the same level.
- Xchange participates as one of the bidders on equal footing
- All bidders compete fairly — highest bid wins
- No sequential waterfall — true parallel auction
SDK Request
AdView Bridge
Auction Orchestration
Xchange
Bidder A
Bidder B
...
Winning Bid
Key Benefits
Why publishers choose AdView Bridge for server-side header bidding
Incremental Demand
Connect additional Prebid Bidders to increase competition density and eCPM
Low Latency, High Efficiency
Server-side bidding reduces client-side load, improving ad load speed and UX
Zero Extra Integration
Publishers using AdView SDK need zero additional development — just enable the permission
Unified Management
Manage Bridge configuration and bidding strategies within the Xchange dashboard
Fair Auction
Xchange and other Prebid Bidders compete equally — the highest bid wins
Open Ecosystem Compatible
Built on Prebid Server standard, compatible with the full Prebid Bidder Adapter ecosystem
How It Works
The complete auction flow from SDK request to ad display
1
Bridge is the Auction Orchestration Layer
The SDK's ad request goes directly to Bridge, which simultaneously sends parallel bid requests to Xchange and other Prebid Bidders
2
Xchange as One of the Bidders
Xchange competes at the same level as other Bidders — not in a sequential (waterfall) arrangement
3
Highest Bid Wins
All bids from all Bidders are compared by Bridge in a unified auction. The highest bid wins, and the ad creative is returned to the SDK for display
Supported Bidders
Pre-integrated Prebid Bidder partners ready to compete for your inventory
AppNexus
Rubicon
PubMatic
OpenX
Index Exchange
Criteo
Amazon UAM
Triplelift
Sovrn
33Across
Sharethrough
GumGum
Continuously integrating more Prebid ecosystem bidders. Contact us to request a new bidder integration.
Pricing
A billed request is one call to a bidder other than Xchange.
Starter
$169per month
900 million / month included
Growth
$1,399per month
9 billion / month included
Enterprise
Customper month
Above Growth volume
To keep your cost low, we adjust your plan when your fees exceed the next plan's price.
600 million this month
This month you pay $169 on Starter.
Next month starts on Free.
Free$204
Starter$169
Growth$1,399
Getting Started with Bridge
Three simple steps to enable server-side header bidding
1
Sign Up for Publisher Account
Create your free account on the Xchange dashboard
2
Integrate AdView SDK
Add the AdView SDK to your mobile app (if not already integrated)
3
Enable Bridge
Select during signup or enable later within the platform dashboard
Prerequisites
- Must have AdView SDK integrated
- Must have completed registration on the Xchange dashboard
- Enable Bridge: select during registration, or apply within the platform after registration
- Only available for SDK-integrated publishers (non-SDK traffic not currently supported)
Ready to Enable Server-Side Bidding?
Join thousands of publishers using AdView Bridge to maximize their ad revenue