Beijing, China – AdView announced today that it has been approved as a participant in the TAG Registry by the Trustworthy Accountability Group. TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process approved by TAG.

“We are delighted to receive this recognition，as a participant in the TAG Registry, DSPs have additional assurance that they are working with a legitimate and verified entity in digital ad campaigns, and we are also excited to have the opportunity to participate in TAG’s payment ID system, which will enable AdView to participate in the passing of Payment IDs across the digital advertising supply chain”.

Approved as a participant in the TAG Registry reinforces AdView’s continuous efforts to solve the challenges of fraud, malware, piracy and transparency facing digital advertisers today. AdView has been working with MRC accredited anti-fraud vendors like Forensiq and Protected Media to protect our demand partners’ best interest, we are expecting to have many more exciting developments in this area this year.

The TAG Registry website explains that participants in the TAG Registry are “a Who’s Who of trusted partners for any company involved in digital advertising” and are part of “a protected system of supply chain participants and other advertising technology companies that demonstrate their commitment to higher standards of transparency and disclosure to their partners” (Source: https://www.tagtoday.net/tagregistry/)

For More Information

For more information, please contact: Xavier Guo, Product leader, Global Business at xavier.guo@adview.com.

About AdView

Founded in 2010, AdView Mobile Exchange now is not only the largest independent mobile ad exchange in China, but also a leading global mobile supply-side platform. AdView is headquartered in Beijing, with offices in Shanghai, Tianjin, Guangzhou and Bangalore, India. AdView Mobile Exchange’s mission is to bridge the gap between the global supply and demand especially across the China border through innovations in ad technology and global IT infrastructure. AdView Mobile Exchange’s comprehensive monetization solutions help publishers with best monetization, while delivering a great user experience. AdView Mobile Exchange also offers both open and private marketplace for DSPs who can reach premium mobile media inventories and a vast number of unique mobile users. AdView Mobile Exchange is proud members of IAB Tech Lab, IAB Hong Kong and MMA China.